Halcyon Training





April - May 2009 Training Courses Information & Booking Developing an online business Business Start Up "think start" Creating your own Web Site eMarketing & Google Ads Our Courses: All courses are practical results based training programmes delivered by experienced tutors with industry experience. The core principle of all our training is that by the end of the programme you will leave with something tangible, a website, a Google Ad campaign, a business startup plan or your online business live and selling. Book Now on 086 380 8802 Email Us

		Dates: 30th April 2009 - 28th May 2009 Duration: 5 evenings (Thursdays) - 3 hour sessions Cost: €295 (Limited places eligable for 50% funding) Venue: Wolfe Tone House, Wolfe Tone Street Sligo Book Now by email or call 086 380 8802

	eMarketing & Google Ads A course covering the multitude of eMarketing opportunities available from viral marketing to social networks & how to manage a Google Ad campaign. This course will enable participants to maximize the potential of the internet when promoting their business. The course will cover the following topics: eMarketing – All about Google or not? Analysing your web presence / position Content is King – What is good content Fixing your site – What is a good site Branding - Consistency - Rules Serve the customer – benefits of “giving” online SER (search engine optimization) Google Ads - Managing your campaign Keywords & Monitoring your hits Design standards and their impact on SER (search engine ranking) Viral Marketing Imaginative tools to promote you Effective use of media to drive your web site Link campaigns Google Ad campaigns Using Social networking sites to broaden your presence Keeping in Touch – Building a browser base Email lists RSS feeds Blogging Tweeter Facebook