Halcyon Training





April - May 2009 Training Courses Information & Booking Developing an online business Business Start Up "think start" Creating your own Web Site eMarketing & Google Ads Our Courses: All courses are practical results based training programmes delivered by experienced tutors with industry experience. The core principle of all our training is that by the end of the programme you will leave with something tangible, a website, a Google Ad campaign, a business startup plan or your online business live and selling. Book Now on 086 380 8802 Email Us

		Dates: 28th April 2009 - 26th May 2009 Duration: 5 evenings (Tuesdays) - 3 hour sessions Cost: €295 (Limited places eligable for 50% funding) Venue: Wolfe Tone House, Wolfe Tone Street Sligo Book Now by email or call 086 380 8802

	Course Programme: Developing an Online Business A comprehensive and innovative course guiding you through setting up and running an online business The course will provide participants with the necessary skills and knowledge required to create and manage an online business. This programme will provide participants with a step-by-step guide to sourcing and selling products online. It will focus on the use of established online retailing sites and online stores, and how participants can quickly and cost effectively set-up, and manage a profitable online business. The course will cover the following topics: What sells online Some successful online businesses The online market place – Product positioning Knowing your product and your market Legal obligations and issues Finance – Dealing with online payments/refunds Logistics – Dispatch – Returns – Customs eMarketing – Promoting your online store The Marketing Mix (product, price, place, promotion) Online customer care EBay – Amazon – Setting up to sell Pay Pal – Setting up your account Presenting your items online Managing your online transactions Building a good profile Learning Outcomes On completion of this course, participants will: Have identified a product or products, which will meet with a significant consumer demand. Have created an online presence and started selling products online. Have created a Pay Pal account and will be able to accept online payments. Have procedures in place for listing products and optimising their listings. Have procedures in place to manage orders and returns. Have policies and procedures for logistics and postage cost. Be aware of the consumer’s rights law in relation to online purchases and have procedures in place to deal with return and customer complaints. Be competent in navigation, sourcing of information and accessing online technical support in relation to selling online. Book Now by email or call 086 380 8802